Summit creates outdoor gear for adventurers who demand performance and durability.

PROJECT SCOPE: Naming, Positioning, Art Direction, Brand Identity, Packaging

TOOLS USED: Illustrator, Photoshop, Procreate

COMPLETED AS A SOLO PROJECT

Summit creates high-quality outdoor gear for adventurers who demand performance and durability. The objective was to develop a brand identity that reflects the ruggedness and reliability of the products, while also emphasizing the connection to nature and sustainability in both the visuals and packaging.