PROJECT SCOPE: Branding, Logo Design, Art Direction, Promotional Materials, Mobile App

PROJECT DURATION: January 2023-March 2023 (3 months)

TOOLS USED: Illustrator, Photoshop, InDesign, Adobe Dimension, Adobe XD

COMPLETED AS A SOLO PROJECT:

Nómada Taqueria is a food truck project that aimed to capture the spirit of Mexican street food. The scope included designing a logo, menu, truck exterior graphics, promotional materials, and a mobile app. Research and creative development were key to crafting an authentic and engaging brand identity for the target audience. The project was recognized as a finalist in the AIGA Flux brand identity competition.

RECOGNITION: FINALIST, Brand Identity—AIGA Flux 2023, National