PROJECT SCOPE: Branding, Logo Design, Art Direction, Truck Exterior Graphics, Promotional Materials, Mobile App

PROJECT DURATION: January 2023-March 2023 (3 months)

TOOLS USED: Illustrator, Photoshop, InDesign, Adobe Dimension, Adobe XD

COMPLETED AS A SOLO PROJECT:

Nómada Taqueria is a food truck that embodies the vibrant spirit of Mexican street food. The project included designing a logo, menu layout, truck exterior graphics, promotional materials, and a mobile app. Extensive research and creative development were key to capturing an authentic and lively aesthetic, ensuring a cohesive and appealing brand identity that attracts and engages the intended audience.

RECOGNITION: FINALIST, Brand Identity—AIGA Flux 2023, National