Food truck branding that embraces the freedom of the road through bold Mexican street food branding and 'Born to Roam' spirit.
PROJECT SCOPE: Brand Identity, Logo Design, Food Truck Graphics, Promotional Materials, Mobile App Design
TOOLS USED: Illustrator, Photoshop, InDesign, Adobe Dimension, Adobe XD
Nómada Taqueria needed a brand that could work on everything from the truck wrap to the mobile app. The challenge was creating something authentic to Mexican street food culture that would also stand out in the food truck scene. The "Born to Roam" concept drove all the design decisions, including the skeleton cowboy mascot and the vibrant color palette.
RECOGNITION: FINALIST, Brand Identity—AIGA Flux 2023, National
BUILDING A MOBILE IDENTITY
The challenge was creating a visual system that felt bold enough to compete for attention but flexible enough to work across completely different applications.
SOCIAL MEDIA STRATEGY
I wanted the social content to capture that same energy you'd get from actually visiting the truck. Mix of mouth-watering food photography, cheeky copy, and bold graphics that all worked together to build the brand personality online.
