Vibrant social media strategy for a bold footspa brand
PROJECT SCOPE: Content Calendars, Copywriting, Social Media Design
TOOLS USED: Illustrator, Photoshop, Canva
Designed and executed a two-month social media content strategy for Shugafoot, a foot care and pedicure wellness business. The project included developing content calendars, creating branded Instagram posts, and establishing a cohesive visual identity that balanced educational content with promotional messaging. The goal was to increase brand awareness, engage their target audience, and position Shugafoot as both approachable and knowledgeable in the foot care space.Strategic Social Content
To build consistency and engagement, I approached Shuga Foot’s social media through bulk content planning, creating monthly batches that kept the feed active and cohesive without sacrificing post variety.
Each batch balanced education, promotion, and lighthearted storytelling to make foot care approachable. I built on the brand’s existing bold typography and vibrant color palette, pairing them with playful messaging and clean layouts to create a look that felt upbeat and confident and distinctly on brand.
