PROJECT SCOPE: Naming, Branding, Logo Design

PROJECT DURATION: April 2024-May 2024 (1 month)

TOOLS USED: Illustrator, Photoshop

Wine has a habit of taking itself too seriously. BRIX aims to change that with quality wine that's just easy to enjoy.

STRATEGY: I stripped away the typical wine design style; no chateaus, no script fonts, no muted colors. Instead, BRIX leads with bold typography and vibrant color blocking that catches your eye from across the store. Each varietal gets its own color story, making the shelf presence feel like a collection rather than just bottles.

DESIGN: The labels mix structured layouts with playful elements. GPS coordinates mark each wine's California origins, adding subtle detail that grounds the brand without overtly declaring "heritage." Typography is chunky and confident, breaking from wine's usual delicate letterforms.