Modular canned wine brand inspired by the building blocks of good times.
PROJECT SCOPE: Naming, Branding, Logo Design
TOOLS USED: Illustrator, Photoshop
BRIX is a modern canned wine brand built around the idea of “the building blocks of a good time.” The name references both the sugar content in grapes and the modular design system; bold geometric shapes, stacked layouts, and color coded varieties that act as visual building blocks. The brand strips wine down to its essentials: color, flavor, and connection. Vibrant colors, easy language, and flexible layouts create a system that feels approachable and modern.DESIGN APPROACH
The design approach focuses on modularity and clarity. Each element—color, shape, and typography—acts as a building block within a flexible system. The goal was to create a brand that feels structured yet playful, where every can can stand alone or connect seamlessly as part of a larger visual set.
