Social campaign design raising awareness through empathy, clarity, and connection.
PROJECT SCOPE: Social Media Design, Campaign Strategy, Visual System
TOOLS USED: Illustrator, Photoshop
The Women Rise Center campaign uses design to turn difficult conversations into accessible, empathetic visuals. I created a social content system focused on clarity and tone, using structured layouts, strong type, and subtle imagery to present sensitive topics with care. Each post was designed to inform, invite reflection, and build trust, resulting in a visuals that feel grounded, and true to the organization’s mission.
DESIGN APPROACH
The content series highlights different aspects of awareness and empowerment through a mix of educational and reflective posts. I created layouts for Safe Space Sessions to share real questions from the community, paired with simple, calming compositions that encouraged dialogue.
Posts featuring influential women like Frida Kahlo and Charlotte Perkins celebrate resilience and creativity, connecting past voices to present day conversations. Textures like torn paper, soft gradients, and handwritten scribbles added warmth and humanity to the feed, which helps give each post a more personal feel.
