Coffee with purpose, sourced with integrity and shared with intention.
PROJECT SCOPE: Brand Identity, Logo Design, Packaging Design, Marketing Materials, Print Collateral TOOLS USED: Illustrator, Photoshop
Bright Eye Coffee Roasters is a specialty coffee company built on direct trade relationships and transparent sourcing. The goal was to build an identity that reflects these values while staying approachable and inviting to everyday coffee drinkers. I developed a packaging system that uses color and pattern to visually distinguish each origin, helping customers connect with the story behind their coffee. The eye symbol ties the brand together across every piece, reinforcing the brand’s commitment to clarity, connection, and transparency.
For the 2024 Impact Report, I transformed dense sourcing data into an accessible story. I used clean layouts and clear visuals to make complex information easy to digest, and brought in photography with human-centered details to keep the focus on the individuals behind the data. The result is a report that communicates impact, builds stakeholder trust, and reflects the brand's commitment to transparency.
